I had a call this weekend for a cell phone database. We have access to millions of cell records and this client wanted a price for ALL of them. It struck me odd though when I told him I like to start small that he chastised me for not wanting to sell the whole thing. [...]
Filed under: Uncategorized | Tagged: direct mail, mailing list, targeted marketing | Leave a Comment »
What I love about marketing and specifically direct marketing is that one man’s old lead or prospect or past customer is another man’s shiny new lead. It’s like recycling. You didn’t know it but recycling is one of the most profitable niches in direct marketing. Why would I admit this? Well it’s simple. Marketers want [...]
Filed under: Uncategorized | Tagged: cross sell, direct marketing, up sell | Leave a Comment »
