Comments on: Saturation in Direct Marketing by Channel http://blackbookdata.wordpress.com/2008/12/25/saturation-in-direct-marketing-by-channel/ Just another WordPress.com weblog Sat, 03 Jan 2009 05:54:45 +0000 http://wordpress.com/ hourly 1 By: blackbookdata http://blackbookdata.wordpress.com/2008/12/25/saturation-in-direct-marketing-by-channel/#comment-14 blackbookdata Sat, 03 Jan 2009 05:54:45 +0000 http://blackbookdata.wordpress.com/?p=20#comment-14 Thanks a lot - Definately good to see my blog is actually read by experts. Check back when you can, I will be reading yours now too, hopefully we can educate businesses together and contribute to their success. Cheers! Thanks a lot – Definately good to see my blog is actually read by experts. Check back when you can, I will be reading yours now too, hopefully we can educate businesses together and contribute to their success.

Cheers!

]]> By: Jim Gilbert http://blackbookdata.wordpress.com/2008/12/25/saturation-in-direct-marketing-by-channel/#comment-13 Jim Gilbert Fri, 26 Dec 2008 04:05:21 +0000 http://blackbookdata.wordpress.com/?p=20#comment-13 The bigger issue you address is seasonality. Some offers all hit the mailbox at the same time. Some offers have all their competition mail at the same time. For instance diet offers clutter the mail and the airwaves in January. That said, in general, due to the economy, I'm seeing less mail in the mail stream, meaning less mail in the mail box (save for holiday season). However response rates are down for generalized mailings. Try doing highly personalized data driven mailings with personalized URL's and custom landing pages and you should see a lift in response. TV is another great medium, but there some strict rules to follow. Awhile back for Catalog Success Magazine I wrote a series on DRTV as an adjunct to catalog. You can read it here: http://www.catalogsuccess.com/blog/can-drtv-work-you-98163.html (links to the rest of the series can be found on the site too) Regards, Jim Gilbert http://gilbertdirectmarketing.wordpress.com/ The bigger issue you address is seasonality. Some offers all hit the mailbox at the same time. Some offers have all their competition mail at the same time. For instance diet offers clutter the mail and the airwaves in January.

That said, in general, due to the economy, I’m seeing less mail in the mail stream, meaning less mail in the mail box (save for holiday season). However response rates are down for generalized mailings. Try doing highly personalized data driven mailings with personalized URL’s and custom landing pages and you should see a lift in response.

TV is another great medium, but there some strict rules to follow. Awhile back for Catalog Success Magazine I wrote a series on DRTV as an adjunct to catalog. You can read it here: http://www.catalogsuccess.com/blog/can-drtv-work-you-98163.html (links to the rest of the series can be found on the site too)

Regards,
Jim Gilbert
http://gilbertdirectmarketing.wordpress.com/

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