Successfully Marketing your Financial Services Company.

Layer your direct marketing from least expensive to most expensive, use targeted lists – financial services companies should use pre-screened credit bureau data for direct mail and telemarketing.

A Remedy for Targeting Truly Distressed Late Homeowners

Targeting truly distressed late homeowners (that haven’t been bombarded 100 times already) is one of the most difficult things to do for 4 reasons:
1.  The information on a late homeowner is reported by the lender only and to the credit bureaus only (sometimes only one credit bureau).
2.  Late status can be as simple as a [...]

What I wrote to a Client (after meeting with them face to face) Whose Direct Mail campaign Suffered Low Response Rate Syndrome (LRRS).

A good mailer will pay dividends in future mailers because you pay for it one time and you get to use it forever. Everything from color to word choice to hook and offer all are important factors in the return on direct mail investment.

Saturation in Direct Marketing by Channel

Look at how saturation of an offer can affect the marketing channel mix.

Qualifying Leads means Disqualifying some.

Recently I have been speaking with my contractors and other business owners in my industry on the need to qualify customers.  Now qualifying a customer is as important as trying to close them and I can’t emphasize this for any industry for 2 reasons.  First, your time spent as a professional.  If you are spending [...]

Mailing List Broker Checklist

Top 10 things you that you should look for when trying to find the perfect mailing, emailing, or telemarketing list… by Aaron Smith of www.BlackBookData.com.
 
Finding a great mailing list can be a bit like searching for a needle in a haystack.  There are many thousands (over 75,000) privately owned and managed lists.  In addition to this [...]

Targeted Direct Marketing FAILS without Testing

I had a call this weekend for a cell phone database.  We have access to millions of cell records and this client wanted a price for ALL of them.  It struck me odd though when I told him I like to start small that he chastised me for not wanting to sell the whole thing.  [...]

Maximizing Lead Value

What I love about marketing and specifically direct marketing is that one man’s old lead or prospect or past customer is another man’s shiny new lead.  It’s like recycling.  You didn’t know it but recycling is one of the most profitable niches in direct marketing.  Why would I admit this?  Well it’s simple.  Marketers want [...]

Specialty Mailing List Update

So the client calls back to finalize the count and unfortunately the cost on this ‘cross’ list is pretty expensive. That seems to be the biggest problem with direct mail is the cost on a test. Reason being is that direct mail gets a lot cheaper as you do more whereas for other [...]

Target Marketing by Creating Unique Mailing Lists

I recently did some research on mailing lists for a direct mail marketing campaign for a client looking to do target marketing to a combination of people with ailments and a poor credit history…  Through modeling response data, we correlated ailment responders and credit/debt responders to come up with over 81,000 records that matched.   Interestingly [...]